12/16/2023 0 Comments Red cherry blender sunglasses![]() ![]() “I mean, it’s a full experience.”Ī post shared by CHASE // on at 3:03pm PDT The stress of viral Internet marketing “We have music playing and events, we have food and snacks,” Fisher said. People want to experience new things, and they want to share those experiences.”īlenders is set up to be more eventful for its customers. And there’s nothing unique about going into a Sun Diego or Sunglass Hut. ![]() “Walking into a Sunglass Hut is like walking into a prison,” Fisher said. Down with tied-down alarm sensors and glass barricades. “So wherever your data is most prominent, you can put stores in those locations.”įisher doesn’t plan to design his stores like traditional eyewear brands. “The beauty of e-commerce is you can run with your data,” Fisher said. Nothing is nailed down yet, but they’re thinking one will open one in North County (perhaps Encinitas), along with Austin, Texas and Nashville, Tenn. Blenders has a brick-and-mortar storefront in Pacific Beach (attached to their headquarters) but also has plans to open three more stores in 2020. (Eduardo Contreras/The San Diego Union-Tribune) Bringing Blenders to brick-and-mortar modelįisher said he’s trying to get ahead of a plateau by expanding the company’s retail presence. Retail operations manager Karisa Darrow works in the Blenders Eyewear showroom. Not everyone is looking for sunglasses online.” “The question is, at a certain point how does it become a $100 million brand? They may plateau before they get there. “There’s a lot of companies in San Diego that hit that $40 to $50 million mark, but don’t grow beyond it,” Copic said. Today, Blenders makes 97 percent of its sales online through its own website. Can the company sustain its fast growth with its current marketing tactics? “If the category is already saturated with brands, then it’s not going to work the same for you,” Copic said.īut Copic wonders at Blenders future. Blenders joined Instagram while the platform was still young, and while brands in their category - sunglasses - weren’t overly present. He said timing plays a big role in a startup’s success on social platforms. The brand has 360,000 followers on Instagram. He attributes part of Blenders’ success to their creative ad campaigns (enticing users to sign up for email ads by offering high-stakes rewards, like free trips to Hawaii), and their early use of social media marketing. Miro Copic, a marketing and branding lecturer at San Diego State University, said the styles are fun, but not overly audacious either - appealing to a mass-market audience. There are purple polarized lenses with tortoiseshell frames, unicorn pink gradients and sky-blue aviators.Ī post shared by Blenders Eyewear® on at 2:20pm PDT Blenders, which employs 30 people in San Diego, has an in-house team of designers who are constantly coming out with new lines. But it’s likely the styles that get customers hooked. The frames feel sturdy without being overly heavy, and the lenses - often polarized - are clear. They’re not cheap, but they’re not prohibitively expensive either. So he designed his own sunglasses and named them “Blenders,” riffing off the street name he lived on in the core of Pacific Beach: Hornblend Street.īlenders sunglasses sell for about $40 to $60, depending on the style. “If you wanted to get a pair of shades back then, you basically had two options: spend $100 on a brand, or buy a $5 pair on the boardwalk that you didn’t even like that much,” Fisher said. “They were literally prying them off my face.”įisher said the moment made him realize there was demand for colorful, beachy sunglasses that were more fashionable (and sturdier) than the Target variety. “People kept coming up to me saying, these are crazy! Let me try them on,’” Fisher said. He went to Target and bought a pair of cheap, neon green sunglasses to wear that night. One night in 2011, he was headed to see a DJ at San Diego’s FLUXX nightclub and decided to go shopping first for some new clothes. Everywhere he looked, he saw the same sunglasses: Oakleys and Ray-Bans, two brands that carry hefty price tags. ![]() During college, he spent a lot of time at the beach as a surf coach. While it would seem the market was not in need of yet another sunglass brand, Fisher perceived a gaping hole in the market. A post shared by Blenders Eyewear® on at 5:34pm PDT What’s the big deal with these sunglasses? ![]()
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